News

Racial, political cues on social media shape TV audiences’ choices

 Social media users are more likely to watch TV programs that are endorsed by members of their political party, a recent study suggests. However, individuals’ racial identity and their perceptions of racial and political ingroup norms and the demographics of a program’s intended audience also...

Blast from the past

 Fewer than 120,000 U.S. World War II veterans are still alive in 2023. People who lived through the war are relatively few. Why then, in an age of shortening attention spans and character limits, would a three-hour-long biopic about J. Robert Oppenheimer interest the modern audience? Although...

The Bad Rap for Rap

Professor Travis Dixon studies how stereotypes influence and affect audiences of media content. In a recent collaborative project, Professor Dixon investigated the prevalence of stereotypes associated with rap music, such as substance abuse, misogyny, and violence. His project found that such...