Additional Campus Affiliations
Professor, Charles H. Sandage Department of Advertising
Director, Institute of Communications Research
Professor, Institute of Communications Research
Professor, Journalism
Professor, Business Administration
Professor, Communication
Professor, Biomedical and Translational Sciences
Affiliate, Siebel Center for Design
External Links
Recent Publications
Hamilton, K. A., Ward, A. F., & Yao, M. Z. (2024). Mind or Machine? Conversational Internet Search Moderates Search-Induced Cognitive Overconfidence. Journal of Media Psychology. Advance online publication. https://doi.org/10.1027/1864-1105/a000419
Liu, W., Lee, S. Y., & Yao, M. Z. (2024). Acceptance and Self-Protection in Government, Commercial, and Interpersonal Surveillance Contexts: An Exploratory Study. Cyberpsychology, 18(4), Article 9. https://doi.org/10.5817/CP2024-4-9
Wang, Y., Liu, W., & Yao, M. (2024). Which recommendation system do you trust the most? Exploring the impact of perceived anthropomorphism on recommendation system trust, choice confidence, and information disclosure. New Media and Society. Advance online publication. https://doi.org/10.1177/14614448231223517
Liu, W., Xu, K., & Yao, M. Z. (2023). “Can you tell me about yourself?” The impacts of chatbot names and communication contexts on users’ willingness to self-disclose information in human-machine conversations. Communication Research Reports, 40(3), 122-133. https://doi.org/10.1080/08824096.2023.2212899
Liu, W., & Yao, M. (2023). Gender identity and influence in human-machine communication:A mixed-methods exploration. Computers in Human Behavior, 144, Article 107750. https://doi.org/10.1016/j.chb.2023.107750