Additional Campus Affiliations
Professor, Charles H. Sandage Department of Advertising
Director, Institute of Communications Research
Professor, Institute of Communications Research
Professor, Journalism
Professor, Business Administration
Professor, Communication
Professor, Biomedical and Translational Sciences
Affiliate, Siebel Center for Design
External Links
Recent Publications
Jahadakbar, M., & Yao, M. Z. (2025). The Routine: Enhancing Special Needs Education Through AI-Personalized Embodied Learning in Virtual Environments. In Proceedings - 2025 IEEE International Conference on Artificial Intelligence and eXtended and Virtual Reality, AIxVR 2025 (pp. 176-182). (Proceedings - 2025 IEEE International Conference on Artificial Intelligence and eXtended and Virtual Reality, AIxVR 2025). Institute of Electrical and Electronics Engineers Inc.. https://doi.org/10.1109/AIxVR63409.2025.00034
Wang, Y., Liu, W., & Yao, M. (2025). Which recommendation system do you trust the most? Exploring the impact of perceived anthropomorphism on recommendation system trust, choice confidence, and information disclosure. New Media and Society, 27(6), 3264-3292. https://doi.org/10.1177/14614448231223517
Wu, M., Maslowska, E., & Yao, M. (2025). Is Popularity Everything? Understanding the Role of Interface Cues in Online Shopping Decision-Making. International Journal of Human-Computer Interaction. Advance online publication. https://doi.org/10.1080/10447318.2025.2502964
Hamilton, K. A., Ward, A. F., & Yao, M. Z. (2024). Mind or Machine? Conversational Internet Search Moderates Search-Induced Cognitive Overconfidence. Journal of Media Psychology, 37(3), 129-143. Advance online publication. https://doi.org/10.1027/1864-1105/a000419
Liu, W., Lee, S. Y., & Yao, M. Z. (2024). Acceptance and Self-Protection in Government, Commercial, and Interpersonal Surveillance Contexts: An Exploratory Study. Cyberpsychology, 18(4), Article 9. https://doi.org/10.5817/CP2024-4-9