Skip to main content

Mike Zheng Yu Yao

Affiliate Faculty
Professor of Digital Media

Additional Campus Affiliations

Professor, Charles H. Sandage Department of Advertising
Director, Institute of Communications Research
Professor, Institute of Communications Research
Professor, Journalism
Professor, Business Administration

Recent Publications

Liu, W., Xu, K., & Yao, M. Z. (2023). “Can you tell me about yourself?” The impacts of chatbot names and communication contexts on users’ willingness to self-disclose information in human-machine conversations. Communication Research Reports, 40(3), 122-133.

Liu, W., & Yao, M. (2023). Gender identity and influence in human-machine communication:A mixed-methods exploration. Computers in Human Behavior, 144, Article 107750.

Chen, C., & Yao, M. Z. (2022). Strategic use of immersive media and narrative message in virtual marketing: Understanding the roles of telepresence and transportation. Psychology and Marketing, 39(3), 524-542.

Hu, X., & Yao, M. Z. (2022). Judging a book by its cover: investigating consumer responses towards social cue in social media influencer marketing. Journal of Media Business Studies, 19(4), 225-239.

Aboujaoude, E., Kuss, D. J., Yao, M. Z., & Leung, L. W. (2021). Editorial: Online Psychology Beyond Addiction and Gaming: A Global Look at Mental Health and Internet-Related Technologies. Frontiers in Psychology, 12, Article 815013.

View all publications on Illinois Experts