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Mike Zheng Yu Yao

Affiliate Faculty
Professor of Digital Media

Additional Campus Affiliations

Professor, Charles H. Sandage Department of Advertising
Director, Institute of Communications Research
Professor, Institute of Communications Research
Professor, Journalism
Professor, Business Administration
Professor, Communication
Professor, Biomedical and Translational Sciences

Recent Publications

Hamilton, K. A., Ward, A. F., & Yao, M. Z. (Accepted/In press). Mind or Machine? Conversational Internet Search Moderates Search-Induced Cognitive Overconfidence. Journal of Media Psychology.

Wang, Y., Liu, W., & Yao, M. (Accepted/In press). Which recommendation system do you trust the most? Exploring the impact of perceived anthropomorphism on recommendation system trust, choice confidence, and information disclosure. New Media and Society.

Liu, W., Xu, K., & Yao, M. Z. (2023). “Can you tell me about yourself?” The impacts of chatbot names and communication contexts on users’ willingness to self-disclose information in human-machine conversations. Communication Research Reports, 40(3), 122-133.

Liu, W., & Yao, M. (2023). Gender identity and influence in human-machine communication:A mixed-methods exploration. Computers in Human Behavior, 144, Article 107750.

Chen, C., & Yao, M. Z. (2022). Strategic use of immersive media and narrative message in virtual marketing: Understanding the roles of telepresence and transportation. Psychology and Marketing, 39(3), 524-542.

View all publications on Illinois Experts