Additional Campus Affiliations
Professor, Charles H. Sandage Department of Advertising
Director, Institute of Communications Research
Professor, Institute of Communications Research
Professor, Journalism
Professor, Business Administration
Professor, Communication
Professor, Biomedical and Translational Sciences
Affiliate, Siebel Center for Design
External Links
Recent Publications
Hamilton, K. A., Ward, A. F., & Yao, M. Z. (2025). Mind or Machine? Conversational Internet Search Moderates Search-Induced Cognitive Overconfidence. Journal of Media Psychology, 37(3), 129-143. https://doi.org/10.1027/1864-1105/a000419
Jahadakbar, M., & Yao, M. Z. (2025). The Routine: Enhancing Special Needs Education Through AI-Personalized Embodied Learning in Virtual Environments. In Proceedings - 2025 IEEE International Conference on Artificial Intelligence and eXtended and Virtual Reality, AIxVR 2025 (pp. 176-182). (Proceedings - 2025 IEEE International Conference on Artificial Intelligence and eXtended and Virtual Reality, AIxVR 2025). Institute of Electrical and Electronics Engineers Inc.. https://doi.org/10.1109/AIxVR63409.2025.00034
Wang, Y. M., & Yao, M. Z. (2025). Using augmented reality (AR) to increase risk perception of E-cigarettes among young adults: From the perspective of construal level theory. Computers in Human Behavior Reports, 20, Article 100802. https://doi.org/10.1016/j.chbr.2025.100802
Wang, Y., Liu, W., & Yao, M. (2025). Which recommendation system do you trust the most? Exploring the impact of perceived anthropomorphism on recommendation system trust, choice confidence, and information disclosure. New Media and Society, 27(6), 3264-3292. https://doi.org/10.1177/14614448231223517
Wu, M., Quan, K., Liu, W., Yao, M., & Chin, J. (2025). Incorporating Personality into AI Writing Companions: Mapping the Design Space. In CHI EA 2025 - Extended Abstracts of the 2025 CHI Conference on Human Factors in Computing Systems Article 341 (Conference on Human Factors in Computing Systems - Proceedings). Association for Computing Machinery. https://doi.org/10.1145/3706599.3720185