Additional Campus Affiliations
Professor, Charles H. Sandage Department of Advertising
Director, Institute of Communications Research
Professor, Institute of Communications Research
Professor, Journalism
Professor, Business Administration
Professor, Communication
Professor, Biomedical and Translational Sciences
External Links
Recent Publications
Liu, W., Xu, K., & Yao, M. Z. (2023). “Can you tell me about yourself?” The impacts of chatbot names and communication contexts on users’ willingness to self-disclose information in human-machine conversations. Communication Research Reports, 40(3), 122-133. https://doi.org/10.1080/08824096.2023.2212899
Liu, W., & Yao, M. (2023). Gender identity and influence in human-machine communication:A mixed-methods exploration. Computers in Human Behavior, 144, Article 107750. https://doi.org/10.1016/j.chb.2023.107750
Chen, C., & Yao, M. Z. (2022). Strategic use of immersive media and narrative message in virtual marketing: Understanding the roles of telepresence and transportation. Psychology and Marketing, 39(3), 524-542. https://doi.org/10.1002/mar.21630
Hu, X., & Yao, M. Z. (2022). Judging a book by its cover: investigating consumer responses towards social cue in social media influencer marketing. Journal of Media Business Studies, 19(4), 225-239. https://doi.org/10.1080/16522354.2021.1960721
Aboujaoude, E., Kuss, D. J., Yao, M. Z., & Leung, L. W. (2021). Editorial: Online Psychology Beyond Addiction and Gaming: A Global Look at Mental Health and Internet-Related Technologies. Frontiers in Psychology, 12, Article 815013. https://doi.org/10.3389/fpsyg.2021.815013