702 S Wright St
Urbana IL 61801
History of consumer movements and present day consumer activism; institutional history of the American advertising industry
My work explores the history of advertising, commercial propaganda, and consumer culture. My first book, Advertising on Trial: Consumer Activism and Corporate Public Relations in the 1930s, was published by the University of Illinois Press in 2006 and Advertising at War Business, Consumers, and Government in the 1940s followed in 2012. In 2011, I co-edited A Moment of Danger: Critical Studies in the History of U.S. Communication since World War II with Janice Peck. My most recent work explores European/Scandinavian advertising during the Cold War.
Ph.D., School of Journalism and Mass Communication, University of Wisconsin-Madison, 1998. M.A., School of Journalism and Mass Communication, University of Wisconsin-Madison, 1992. B.A., Communications, University of Washington, Seattle.1985.
CMN 377 - Public Relations and Propaganda
CMN 476 - Commercialism and the Public
CMN 529 - Consumers, Consumption, and Commercialism
Stole, I. L. (2018). The business of government is advertising: The symbiotic relationship between Washington and the (war) Advertising Council, 1945-1947. Journal of Historical Research in Marketing, 10(4), 358-382. https://doi.org/10.1108/JHRM-01-2018-0005
Turow, J., Mcallister, M. P., Stole, I. L., & Timke, E. (2017). Author Meets Critics—The Aisles Have Eyes. Advertising & Society Review, 18(1). https://doi.org/10.1353/asr.2017.0010
Stole, I. L. (2016). “Selling” Europe on free enterprise: Advertising, business and the US State Department in the late 1940s. Journal of Historical Research in Marketing, 8(1), 44-64. https://doi.org/10.1108/JHRM-07-2015-0024
Tadajewski, M., & Stole, I. L. (2016). Marketing and the Cold War: an overview. Journal of Historical Research in Marketing, 8(1), 2-16. https://doi.org/10.1108/JHRM-11-2015-0048
Stole, I. L. (2015). Consumer Movements, History of. In D. T. Cook, & J. M. Ryan (Eds.), The Wiley Blackwell Encyclopedia of Consumption and Consumer Studies (pp. 1-5). John Wiley & Sons, Ltd. https://doi.org/10.1002/9781118989463.wbeccs056