Elisabeth Bigsby studies persuasive health messages, such as anti-smoking campaigns, with a particular interest in how message features influence how people perceive and process information. Her overall interest is to understand how health information influences decisions to engage in health-related behaviors.
Prior to UIUC, Dr. Bigsby held positions at Northeastern University in Boston and the Center of Excellence in Cancer Communication Research at the Annenberg School for Communication at the University of Pennsylvania. Before completing her graduate studies, Dr. Bigsby spent three years working in the not-for-profit sector, including one year as an AmeriCorps volunteer.
- Health Communication
- Ph.D., Communication, University of Georgia
- M.A., Health Communication, Michigan State University
- B.A., Communication, Michigan State University
- CMN 345: Visual Media Effects
- CMN 421: Persuasion Theory and Research
- CMN 529: Message Design & Effects