Elisabeth Bigsby studies persuasive health messages, such as anti-smoking campaigns, with a particular interest in how message features influence how people perceive and process health messages. Her overall interest is to understand how health information influences health-related attitude, behavioral intentions, and behaviors. 

Prior to UIUC, Dr. Bigsby held positions at Northeastern University in Boston and the Center of Excellence in Cancer Communication Research at the Annenberg School for Communication at the University of Pennsylvania.  Before completing her graduate studies, Dr. Bigsby spent three years working in the not-for-profit sector, including one year as an AmeriCorps volunteer.