702 S Wright Street
Urbana IL 61801
Brian Quick is a Professor in the Department of Communication at the University of Illinois at Urbana-Champaign. He also holds an appointment in the Carle Illinois College of Medicine at the University of Illinois. Professor Quick is also the Director of the Online Master of Science degree in Health Communication.
Professor Quick’s research and teaching interests are in social marketing. His recent work examines various strategies to promote public health, environmental conservation, injury prevention, safety, financial stability, and community engagement. Together, Professor Quick and his associates strive to save lives as well as greatly improve the quality of life for individuals. In addition to designing, implementing, and evaluating social marketing campaigns, Professor Quick’s work examines the role of cognition and emotion when processing ads as well as media portrayals of important societal issues to understand how these messages create, change, and reinforce belief structures.
Professor Quick’s research has been published in the American Journal of Transplantation, Clinical Transplantation, Communication Research, Environmental Communication, Health Communication, Human Communication Research, the Journal of Broadcasting and Electronic Media, Journal of Communication, the Journal of Health Communication, and the Journal of Safety Research, among others. His research and teaching has been recognized by the University of Illinois as well as the International and National Communication Association.
Professor Quick currently serves or has served on the editorial boards of Communication Monographs, Communication Research, Communication Yearbook, Health Communication, the Journal of Applied Communication Research, Journal of Communication, the Journal of Health Communication, and Nursing Communication and as an active reviewer for several other journals. Previously, he served as a Senior Editor for Health Communication. His research and teaching has received attention in various news outlets.
Professor Quick holds a PhD from the Department of Communication at Texas A&M University, a Master’s Degree from Missouri State University, and a Bachelor’s Degree from the College of the Ozarks. Prior to joining the faculty at the University of Illinois in 2007, he was on the faculty at Ohio University.
Although my research interests are rooted in social marketing, I see my research falling into three distinct lines: (a) formative, process, and summative evaluation of social marketing campaigns, (b) message processing of ads, and (c) an analysis of media messages. Throughout each of these lines, my emphasis is on extending theory as well as concentrating on the practical implications of my work and communicating these findings to various audiences both inside and outside of academia.
Texas A & M University, 2005, PhD
Missouri State University, 2001, MA
College of the Ozarks, 1999, BS
Principal Investigator, Health Resources & Services Administration (2016-2018), "A Randomized Controlled Experiment to Evaluate a Multi-Faceted Driver Education Curriculum,” $430,516.
Consultant, Health Resources & Services Administration (2014-2016), “Replication of A Mail-Based Campaign to Increase Organ Donation Registration,” $678,957. (Eusebio Alvaro & Jason Siegel, co PIs)
Principal Investigator, Health Resources & Services Administration (2014-2016), "A Randomized Controlled Experiment to Evaluate a Multi-Message, Phased Driver Facilities Campaign,” $408,605.
Principal Investigator, Health Resources & Services Administration (2012-2015), “Effective Campaign for Promoting Organ Donation to Mature Adults: A Multi-State Intervention,” $637,411.
Principal Investigator, Health Resources & Service Administration (2010-2012), “Say Yes When Asked, Illinois: A Replication of Michigan’s Campaign to Increase Organ Donation Registration Rates in Drivers Facilities,” $499,471
Principal Investigator, Health Resources & Services Administration (2009-2012), “A Comparison of Campaigns Designed to Increase Organ Donation to African American, Caucasian, and Hispanic 18-Year-Olds,” $588,972
Consultant, Ohio Department of Natural Resources- Division of Forestry (2008-2009), “An Integrated Approach to Mitigate and Manage the Effects of Invasive Plants in Urban and Forest Landscapes in Ohio,” $1,225,000. (Richard Cappell, PI).
Co-Principal Investigator, Ohio Department of Natural Resources (2006-2008), "Public Awareness of Forest Fires in Southern, Eastern, and Southeastern Ohio Project," $31,388.
Awards and Honors
Student Senate Teaching Excellence Award, University of Illinois at Urbana-Champaign, 2015-2016
The College of Liberal Arts and Sciences Dean’s Award for Excellence in Undergraduate Teaching, University of Illinois at Urbana-Champaign, 2013
Campus Award for Excellence in Undergraduate Teaching, University of Illinois at Urbana-Champaign, 2013
Excellence in Mentorship, University of Illinois at Urbana-Champaign, 2012
Helen Corley Petit Scholar, University of Illinois at Urbana-Champaign, 2011-2012
Alumni Association Outstanding Young Alumnus Award, College of the Ozarks, 2010
Honorary Coach Honor (Football), University of Illinois at Urbana-Champaign, 2009, 2015
Fish Camp Namesake Recipient, Texas A & M University, 2005
CMN 102: Communication Theory and Research
CMN 421: Persuasion Theory and Research
CMN 464: Health Communication Campaigns
CMN 465: Social Marketing
Additional Campus Affiliations
Professor, Carle Illinois College of Medicine
Gonzalez, A. M., Reynolds-Tylus, T., & Quick, B. L. (Accepted/In press). Clustering energy and water conservation behaviors as choices: examining the moderating roles of message elaboration and involvement. Applied Environmental Education and Communication. https://doi.org/10.1080/1533015X.2020.1740116
Al-Ghaithi, S. H., Reynolds-Tylus, T. R., Quick, B. L., Gonzalez, A. M., & Nead, K. E. (2019). An Internal Replication Examining the Role of Issue Involvement, Relevance, and Additional Requirements to Maintain an Established Freedom among Older Adults. Human Communication Research, 45(4), 450-473. https://doi.org/10.1093/hcr/hqz010
Clayton, R. B., Lang, A., Leshner, G., & Quick, B. L. (2019). Who Fights, Who Flees? An Integration of the LC4MP and Psychological Reactance Theory. Media Psychology, 22(4), 545-571. https://doi.org/10.1080/15213269.2018.1476157
Lukacena, K. M., Reynolds-Tylus, T., & Quick, B. L. (2019). An Application of the Reasoned Action Approach to Bystander Intervention for Sexual Assault. Health communication, 34(1), 46-53. https://doi.org/10.1080/10410236.2017.1384356
Quick, B. L., King, A. J., Reynolds-Tylus, T., & Moore, M. (2019). An evaluation of a motor vehicle facility campaign with an established statewide donor registry: A test of sustainable, evidence-based intervention strategies. Clinical Transplantation, 33(3), [e13475]. https://doi.org/10.1111/ctr.13475