Although it is clear that the assembling groups with diverse perspectives and talents can provide opportunities for insight and efficient work, working in groups can present particular challenges. Differing schedules, expectations, and definitions of success ca
- Social cognition
- Social marketing
- Health communication
I am interested in information processing related to attitude formation and decision making. In specific, I want to adapt dual processing models to accommodate the social and interactive nature of communication and persuasion. This is to say, I think it's interesting that how people think about something affects what they come to believe, feel, and do.